Wednesday, November 16, 2011

What would you say about the personality of owners of expensive cars like Ferrari?

I'm writing a paper on marketing and need to know more about the psychographic variables of Ferrari owners.|||I would say there are three or four groups of Ferrari owners.





1. Those who simply want to show off.


2. Collectors for the love of the car (might also be a pleasure driver).


3. Collectors looking to turn a profit.





Each of these groups will have different characteristics.

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